Jeff Lobb Inman Connect onstage

5 real estate tech tools in 5 minutes from Jeff Lobb

Reading time: about 2 minsWhen Jeff Lobb took the stage at Inman Connect in New York this past January, everyone got out their note-taking tools. 5 real estate tech tools in 5 minutes. Because in what was a whirlwind event of high-minded, conceptual talk, Jeff was ready to drop some serious knowledge and tangible takeaways. Jeff’s message was clear — […] Read more

Jennifer Allan Hagedorn

Jennifer Allan-Hagedorn helps real estate agents sell with soul

Reading time: about 3 minsEven though you help buy and sell real estate, Jennifer Allan-Hagedorn doesn’t want you to think of being a real estate agent as a sales job. “That’s done a huge disservice to our industry,” she said. “Both how we’re perceived and how we perceive ourselves.” For Jennifer, the conflict originates from the start. Agents are […] Read more

Sheri Moritz

KW Cares: Sheri’s story

Reading time: about 3 minsSheri Moritz is, above all, a giver and a doer.   She is the one who organizes fundraisers and puts together initiatives. This past Christmas, she coordinated thousands of dollars in gifts for teens at Duke Children’s hospital, who are often overlooked by well-wishers who like buying gifts for toddlers. She was the driving force […] Read more

Drone video from real estate

VIDEO: The Best Real Estate Drone Footage Is Less Drone Footage

Reading time: about 3 minsA primer for hiring drone videographers for real estate marketing In military parlance, they’re called UAVs, or unmanned aerial vehicles. “Drone” suggests the device operates autonomously, implying that it doesn’t require years of training to pilot. There’s probably no selling that military acronym to the public today, as “drones” have become a popular way for […] Read more

Savvy agent's sphere of influence

WEBINAR: The Savvy Agent’s Sphere of Influence

Reading time: about 4 mins87% of buyers would use their real estate agent again. But only 24% of sellers actually do….  So what happened? In this webinar, we focus on helping you bridge this gap with strategies to help you manage, maximize, and maintain the relationships that can power a successful real estate business: your sphere of influence. Here’s […] Read more

Adwerx digital ads for mortgage loan officers

Digital marketing for mortgage professionals

Reading time: about 4 minsFor loan officers and mortgage bankers, digital marketing isn’t as complicated as it seems. It’s anything but. It also doesn’t demand that you abandon traditional print outreach. Like all marketing plans, digital marketing requires balance, knowing your audience, and using a little technology. Did it all start with LendingTree? Or, did it take almost two decades […] Read more