For loan officers and mortgage professionals

Adwerx digital ads for mortgage loan officers

Digital marketing for mortgage professionals

Reading time: about 4 minsFor loan officers and mortgage bankers, digital marketing isn’t as complicated as it seems. It’s anything but. It also doesn’t demand that you abandon traditional print outreach. Like all marketing plans, digital marketing requires balance, knowing your audience, and using a little technology. Did it all start with LendingTree? Or, did it take almost two decades […] Read more

WEBINAR: Branding for mortgage pros

Reading time: about 1 minsCoca-Cola. Nike. YOU. Yes, you are a brand just like these huge names. But how do you build your brand as a loan officer? How does your brand shape your mortgage business? And how can digital tools help? Adwerx will walk you through the development of a personal brand that you can carry throughout your […] Read more

Compliant digital ads for loan officers

What makes a compliant digital ad for loan officers?

Reading time: about 2 minsWhen mortgage professionals want to use digital ads, they have several things to consider: their branding, their messaging, and compliance. A marketing campaign, whether consisting of one or numerous advertisements and promotional opportunities, needs to be above board, avoiding potential UDAAP (Unfair, Deceptive, or Abusive Acts or Practices) and fair lending violations. “Nearly any kind […] Read more

networking for mortgage sphere

Market To Your Network for Mortgage Leads

Reading time: about 2 minsLoan officers need to network to get work. We already know how networking is the best tool in your mortgage business belt. But do you really know how to use it? The term “networking” has become a catch-all term for “getting business,” and that can be pretty overwhelming. Here, we’ll break down the basics to […] Read more

Get more mortgage referrals!

Reading time: about 3 minsMortgage referrals: too many are not enough Lead generation is constantly top of mind for loan officers and mortgage brokers. Turning prospects into clients is an elaborate chess game that you’re playing, even in your sleep. There is one queen piece in this game, however: referrals. Mortgage referrals are a near-magical combination of testimonial and […] Read more

Social media for loan officers from adwerx

Social media for loan officers

Reading time: about 3 minsYou’ve already done a great job of finding potential mortgage borrowers in person. You even have your webpage set up with a bang up landing page, and it’s bringing in more business. Now, it’s time to start directing traffic to you and your mortgage broker site, and there’s no better traffic cop than social media […] Read more

Adwerx mortgage ad ideas

Mortgage Ad Ideas

Reading time: about 3 minsYour mortgage sales pipeline isn’t going to fill itself. You know you have to get out there and turn prospects into actual borrowers. But what’s the best way? The bad news is that there’s no magical formula, no silver bullet for marketing your mortgage business. But there’s also good news. Advertising still works. You have […] Read more

Adwerx leads for mortgage lenders

Lead Generation for Loan Officers

Reading time: about 2 minsLead generation for loan officers is one of the top Google searches for those in the mortgage industry. So why are leads such a challenge? As a loan officer, it should be as easy as finding someone who wants a home to find someone who needs your services. But sometimes, we get into the same […] Read more